Customer Reviews in ChatGPT Shopping: What the Official Documentation Supports
See what OpenAI documents about public reviews, shopping research, merchant feed fields, product matching, authenticity, and unsupported ranking claims.
GEO & AEO
Brand Evidence Audit for AI Discovery: What Can an Operator Actually Control?
Audit crawl access, consistent entity facts, structured data, authentic reviews, claim support, and independent evidence for AI discovery.
How I Started Showing Up in ChatGPT Results (and What Actually Drove It)
The first time I saw one of my sites cited in a ChatGPT response, I had not done anything special to chase it. I had published a long, specific guide on genmaicha tea — one that answered questions nobody else had covered in plain English — and within a few months, customers were messaging me … Read more
AI Overviews SEO: What Actually Works When Traffic Is Revenue
The first time I noticed Google’s AI Overviews stealing clicks from pages I’d spent weeks building, it wasn’t on a broad keyword. It was on something niche—a kinako ice cream recipe that had ranked steadily for years. Impressions held. Clicks dropped. The AI Overview had absorbed the answer and the reader never needed to visit. … Read more
Answer Engine Optimization: What It Is and How to Actually Use It
Answer engine optimization (AEO) is the practice of structuring your content so AI-powered systems — Google’s AI Overviews, Perplexity, ChatGPT — cite it when answering user questions. Unlike traditional SEO, which competes for a ranked position, AEO targets the answer itself. The AI reads your page, extracts the clearest response, and quotes it. Whether the … Read more
Generative Engine Optimization (GEO): What It Actually Is and How to Do It
About eighteen months ago I noticed something strange. A page on one of my sites was getting almost no clicks despite ranking on the first page of Google. I checked the actual search results and saw why: Google’s AI Overview was answering the question completely before anyone reached my link. The traffic had moved upstream … Read more