Find where your Amazon ad budget is bleeding.
The Amazon Ads Waste Audit — 47 pass/fail checks I run on my own account to catch the campaigns quietly burning money. Zero-conversion spend, match-type bleed, stale bids, dead ASINs. Each check is a fix, not a theory.
- ✓The 7-item “bleeding check” I run first — emergency-level waste to kill before anything else
- ✓The exact rules I use: $5 spend + 0 conversions in 48h, broad match over 100% ACOS, dead ASINs still in ad groups
- ✓A scoring table so you know whether your account needs maintenance or a full rebuild
9 sections. 47 checks.
Each item is a binary pass/fail. No theory — every check tells you exactly what to look at and what to do if it fails. Here’s the spine of it.
The bleeding check
Emergency-level waste: zero-conversion high-spend campaigns, Sponsored Display cannibalization, dead ASINs still serving, bid modifiers amplifying losses.
Structure & keywords
Match-type isolation, auto vs. manual separation, single-ASIN ad groups, negative keyword library, and negating the search terms with clicks and no conversions.
Bids & ACOS health
ROAS targets per campaign, bid recency, placement modifiers, break-even ACOS, blended ACOS, and the 30/60/90-day trend that tells you if the account is coasting.
Creative, data & risk
Listing completeness, A+ content, attribution tags, single-campaign dependency, and the growth checks for finding open category gaps.
The honest answers.
What format is the audit?
A checklist of 47 pass/fail items, organized into 9 sections. You mark each one Pass, Fail, or Needs Review, then use the scoring table to see how much active waste your account is carrying. It’s not a long read — it’s a thing you run.
How do I use it?
Run it on your Amazon Ads account once a month. Start with Section 1 — the 7 “bleeding check” items are emergency-level waste. The rule of thumb: fail more than 8 items and your account has active waste costing you money every day.
Do I need a certain revenue level for this to matter?
No. The checks apply whether you’re spending $5 a day or $500. If you’re running Sponsored Products, Sponsored Brands, or Sponsored Display, the same waste patterns show up — only the dollar amounts change.
Is this just generic advice?
No. Every check is specific and actionable — exact thresholds, the report to pull, and what to do if it fails. It’s the literal checklist I run on my own account, including the rules behind the automated alert I built on the Amazon Ads API.
Will you spam me?
No. One-click unsubscribe in every email, and you can leave any time.
Find your ad waste.
Run the audit.
47 checks. Free. No course pitch.